CREATIVE REBELLION
IS NOT ABOUT DOING JUST ANYTHING.
It is about being distinctive, relevant, and consistent.
WELCOME
TO DIVERGENCE
WITH PURPOSE.
DEL
NORTE
We are a creative studio that combines strategy, creativity
and 20 years of experience building brands with soul and direction.
We see more paths and choose the most effective one.
Cristóbal Zamora
Partner / Chief Strategy Officer
Seba del Río
Partner / Chief Creative Officer
WHAT WE DO
We design strategies, creative concepts, and narratives for brands with direction.
And turn them into campaigns and content that are well executed and built to last.
THE
DNA
OF DEL NORTE.
TRACTION.
IGNITION.
COHERENCE.
HOW
WE THINK
Human behavior is our brief
Before talking about brands, we look at people:
What they do, what they avoid, what they want, and what they simply do not care about.
That is where friction and uncomfortable truths emerge.
From there, we define the focus and only then ignite the idea.
• Observation before opinion.
• Behavior before discourse.
• Truth before decoration.
Every project
must bring together its perfect team
Not because of structure or hierarchy, but because of expertise, creative affinity, and real contribution.
Whether that means directors, planners, copywriters, designers, producers, artists
or any other specialists the idea may require.
We call it
DIWO MEANS WORKING WITH PEOPLE, NOT ON PEOPLE.
WE LISTEN:
Interviews
+
Immersion
+
Real friction points.
WE CO-CREATE:
- Workshops to choose the right battles
(not just ideas).
- We recruit the ideal team for each project.
WE DEPLOY:
The idea is developed for final approval through sketches and mockups before production.
THE METHOD
A simple system for arriving at ideas that work.
It is not a formula. It is a way of working with judgment, rhythm, and craft.
STRATEGY
& NARRATIVE
Deliverables: an unfiltered diagnosis + narrative direction
(the truth that brings everything into focus).
BRAND
EXPERIENCE
Deliverables: a moments map + consistency guidelines
(so the brand remains unified everywhere).
CREATIVITY
IN MOTION
Deliverables: a creative concept + campaign architecture
(the core idea and its extensions).
MEASUREMENT
& OPTIMIZATION
Deliverables: a simple scoreboard + actionable insights
(what needs adjusting and why).
PRODUCTION
& MEDIA
Deliverables: execution guidelines + a deployment plan
(so the idea does not get diluted during production).
IDEAL.
For brands that need direction, growth, repositioning, a launch, or greater clarity around what they already have.
You leave with focus, an idea, and an execution system.
WE DO NOT SELL EMPTY PROMISES.
WE CREATE MEANING.
SOME
RESULTS
(NOT PROMISES).
• WOM (mobile subscribers):
10.9% (Dec. 2017) → 21.2% (Jun. 2025).
• Samsung (La Guarida SUHD TV | 4 weeks):
6M+ views, 61,300 social media interactions, 50,000+ website visits, and thousands of registrations.
• AutoPlaza (Adopta un Auto | 1 month):
350,000+ website visits, 170,000+ unique visits; social media community grew from 3,000 to more than 60,000 fans.
• Samsung (Trade-In | “Tu mejor retorno”):
175% increase in used-device trade-ins toward discounts on new Samsung devices.